New Revenue Streams for Game Publishers

Monetizr helps game publishers monetize games. We reward gamers with the opportunity to purchase game collectibles or unlock brand sponsored rewards right inside the game.

What is Monetizr?

We are Monetizr. We create new revenue streams for game publishers by enhancing the experience of gamers and enabling challenger brands to engage with highly targeted audiences right inside games.

We're entrepreneurs with 5 exits and experience in gaming on a mission to fix the fragmented gaming market. Our patent-pending technology drives mass adoption of cryptocurrency by creating millions of crypto wallets - one for every gamer.

We believe that gamers should be rewarded for their gaming experience and it should go beyond a single game. We’re building a universal game currency that can be used across all games and platforms, like in Steven Spielberg's movie “Ready Player One”.

Validation

Proud alumni of Techstars. Mentorship by the world's leading business accelerators.

Customers

30+ Apple Design award-winning games. Influencing millions of gamers worldwide.

EA games logo
Zynga logo
Activision logo
Ad Colony logo
Turner logo
Storj logo
Facebook logo
Advisors

Recognized executives from legendary gaming and blockchain companies.

Mission Statement

We are on a mission to fix the fragmented gaming market. Monetizr creates new revenue streams for game publishers by offering exclusive rewards to gamers. From game-related merchandise, gift cards, brand-sponsored rewards to gaming tokens.

gamers

Gamers

Ads suck! Ads ruin the gaming experience

Lack of real-world rewards

Time and skills not transferable between games

developers

Publishers

It’s hard to monetize and retain players

Though to balance revenue & gaming experience

Lack of actionable insights to make better games

brands

Brands

Burning money on ads with no user engagement

Impossible to reach highly targeted audiences

Hard to become a part of the game

Game Reward Engine

Rewards can be unlocked, redeemed or purchased right within the game itself. We use behavioral incentives to identify emotional triggers and reward gamers for time, skills, milestones, wins, you name it, through a lightweight API/SDK.

wallet

Gamer`s Wallet

With millions of users in reach, we are building a Universal Game Currency, where every gamer has its own universal crypto wallet. We enable gamers to unlock rewards, collect wins and keep gamer tokens from all games and platforms in one place. We are working with leading cryptocurrencies in the market to gain instant trust and drive massive user adoption.
optimizer

Gamification Intelligence

We collect data about gaming experiences - behavior, usage, game-play, purchases, and 3rd party special data. We use machine learning to gain knowledge to predict and personalize player behavior incentives. Participants of the ecosystem benefit from collected gamification insights stored securely on the blockchain and drive business revenues.
brand

Brand Manager

A simple UI enabling brands to become a part of the game, launch instant brand engagement campaigns and engage with millions of highly targeted audiences right within the games they love in an unobtrusive way, by rewarding gamers through the narrative of the game's story.

Gaming Currency

We are designing the gaming experiences following the principles of hero’s journey. Every game is a journey, and every player is a hero on a mission. Gaming tokens are rewards that motivate players to continue the journey.

How It Works

1

Publishers increase engagement

We work with game publishers to identify behavioral incentives that can increase user engagement and reward players right when it matters. Our solution increases conversion rates (up to 10.6%) and customer lifetime value (by up to 25%).

2

Gamers unlock tokens

As gamers play, we reward them for time and skill. They unlock tokens that can be exchanged to real-life valuable goods such as game collectibles, gift cards from beloved services and limited edition brand-sponsored goods. Once gamers make a purchase we create Gamer’s Wallet to store their achievements.

3

Brands sponsor rewards

Brands have an opportunity to engage with millions of highly targeted gamers. Best ones are rewarded with sponsored rewards like the heroes they are. Gamers themselves can also pay for rewards, thus driving more value to the ecosystem.

4

Gamers purchase rewards

As gamers unlock the rewards they can purchase them via Gamer’s Wallet right inside the game. Game publishers have a monetization strategy that compliments their work. Every reward is more than a t-shirt or 3d figurine, it's a badge-of-honor than unlocks bragging rights. Hence celebrating the mission accomplishment, ownership or belonging to game’s superhero club.

Roadmap
2016
2017
2017 H1
2017 H2
2018
2018 H1
  • Signed advisors from Zynga, Activision Blizzard, EA
  • Coinbase Commerce partnership to support crypto payments
  • #1 most innovative company in the state of Georgia
  • Award: Most promising Fintech company in CEE region by Vestbee
2018 H2
  • Game rewards shipped to 50 countries
  • STO partnerships: FisherBroyles, Securitize, InvestReady and OpenFinance Network
  • Award: Fastest growing startup in Latvia by DDB and Accenture
  • Gamer reach: 17 million MAU’s
2019
2019 H1
  • Investments from ETC Labs and GoChain
  • Signed biggest customer to date
  • R&D: Behavioral analysis for Gamification Intelligence
  • Tech update: RESTful API expansions
2019 H2
  • R&D: Testing of Machine learning for Gamification Intelligence
  • Launch of Brand sponsored rewards
  • Releasing Monetizr Security Tokens
  • Tech update: Documentation and Self-onboarding
2020
2020 H1
  • Partnerships with 100 game studios
  • Gamer reach: 100 million MAU’s
  • Launching Gamification Intelligence
  • Release of crypto wallets for gamers

Superhero Team

Andris Merkulovs

Founder and CEO

A growth-minded entrepreneur. Launched 9 mobile consumer and B2B startups. Led accounts for leading consumer brands at Omnicom. Has one exit together with co-founder Martins. 10+ years in marketing & advertising. Responsible for business development and sales.

Martins Bratuskins

Founder and COO

Customer success superhero. Launched 3 mobile startups. One exit with Andris. A former senior manager at one of Europe's leading e-commerce companies driving millions in revenue via mobile and e-commerce sites. Responsible for operations, customers success, and product.

Ph.D. cand. Martins Jansevskis

Technical Lead

Software engineer and system architect with 10+ years experience. 4th startup with one exit. Working on Ph.D. about distributed machine learning and artificial intelligence, teaching System Architecture, Backend and Android development at one of the top universities in Latvia.

Mary Catherine

Marketing Communications

Marketing communications guru with 4 exits incl. Barracuda IPO.

Frank Bilotto

Capital Investments and Legal Affairs

Successful entrepreneur with exits to Elsevier and IBM. Licensed attorney with M&A and technology commercializing experience.

Shawn Wilkinson

Blockchain/crypto advisor

Founder at blockchain company Storj. Launched one of the world’s first successful token offering.

Ph.D. Sudheer Chava

Token economies advisor

Professor of Finance (currently Georgia Tech), Director at Financial Services Innovation Lab.

Kent Huskey

Part-time CFO

Extensive experience on finance, due diligence for acquisitions and divestitures at TechCXO, Ernst & Young, YikYak, a.o.

Tim O'Neil

Game-ads advisor

VP North America at AppOnboard, specializing in online and mobile digital advertising. Prior AdColony, Tune, InMobi.

Tim Steudler

Gaming Advisor

Entrepreneur and VC with strong gaming, advertising and mobile expertise from Activision Blizzard, AdColony, ReadyUp, a.o.

Thor Alexander

Gaming Advisor

Gaming veteran who was part of Farmville gang at Zynga. Worked at Electronic Arts and founded Lucky Puppy Games.

Sam Gassel

Investor and technical mentor

Technical officer and System engineer with 20+ tech experience at Turner Broadcasting and CNN.com.

Ryan Merket

Technical mentor

Angel Investor and Serial Entrepreneur. Early executive at Facebook, Reddit, InMobi, now BD at Amazon Web Services.

Investors

Techstars
COX
UpTech
11-11
Ethereum Classic Labs
GoChain

New Revenue Streams for Game Publishers

Rewarding gamers, increasing engagement for developers and enabling brand sponsored rewards.

What is Monetizr?

We are Monetizr. We create new revenue streams for game publishers by enhancing the experience of gamers and enabling challenger brands to engage with highly targeted audiences right inside games.

We're entrepreneurs with 5 exits and experience in gaming on a mission to fix the fragmented gaming market. Our patent-pending technology drives mass adoption of cryptocurrency by creating millions of crypto wallets - one for every gamer.

We believe that gamers should be rewarded for their gaming experience and it should go beyond a single game. We’re building a universal game currency that can be used across all games and platforms, like in Steven Spielberg's movie “Ready Player One”.

Validation

Proud alumni of Techstars. Mentorship by the world's leading business accelerators.

Customers

30+ Apple Design award-winning games. Influencing millions of gamers worldwide.

EA games logo
Zynga logo
Activision logo
Ad Colony logo
Turner logo
Storj logo
Facebook logo
Advisors

Recognized executives from legendary gaming and blockchain companies.

Mission Statement

We are on a mission to fix the fragmented gaming market. Monetizr creates new revenue streams for game publishers by offering exclusive rewards to gamers. From game-related merchandise, gift cards, brand-sponsored rewards to gaming tokens.

gamers

Gamers

Ads suck! Ads ruin the gaming experience

Lack of real-world rewards

Time and skills not transferable between games

developer

Publishers

It’s hard to monetize and retain players

Though to balance revenue & gaming experience

Lack of actionable insights to make better games

brands

Brands

Burning money on ads with no user engagement

Impossible to reach highly targeted audiences

Hard to become a part of the game

Game Reward Engine

Rewards can be unlocked, redeemed or purchased right within the game itself. We use behavioral incentives to identify emotional triggers and reward gamers for time, skills, milestones, wins, you name it, through a lightweight API/SDK.

game reward engine
Gamer`s Wallet
game reward engine game_rewarding_engine
Gamification Intelligence
game rewards
Brand Manager
mtz wallet

Gamer`s Wallet

With millions of users in reach, we are building a Universal Game Currency, where every gamer has its own universal crypto wallet. We enable gamers to unlock rewards, collect wins and keep gamer tokens from all games and platforms in one place. We are working with leading cryptocurrencies in the market to gain instant trust and drive massive user adoption.
optimizer

Gamification Intelligence

We collect data about gaming experiences - behavior, usage, game-play, purchases, and 3rd party special data. We use machine learning to gain knowledge to predict and personalize player behavior incentives. Participants of the ecosystem benefit from collected gamification insights stored securely on the blockchain and drive business revenues.
brand

Brand Manager

A simple UI enabling brands to become a part of the game, launch instant brand engagement campaigns and engage with millions of highly targeted audiences right within the games they love in an unobtrusive way, by rewarding gamers through the narrative of the game's story.

Gaming Currency

We are designing the gaming experiences following the principles of hero’s journey. Every game is a journey, and every player is a hero on a mission. Gaming tokens are rewards that motivate players to continue the journey.

How It Works

1

Publishers increase engagement

We work with game publishers to identify behavioral incentives that can increase user engagement and reward players right when it matters. Our solution increases conversion rates (up to 10.6%) and customer lifetime value (by up to 25%).

2

Gamers unlock tokens

As gamers play, we reward them for time and skill. They unlock tokens that can be exchanged to real-life valuable goods such as game collectibles, gift cards from beloved services and limited edition brand-sponsored goods. Once gamers make a purchase we create Gamer’s Wallet to store their achievements.

3

Brands sponsor rewards

Brands have an opportunity to engage with millions of highly targeted gamers. Best ones are rewarded with sponsored rewards like the heroes they are. Gamers themselves can also pay for rewards, thus driving more value to the ecosystem.

4

Gamers purchase rewards

As gamers unlock the rewards they can purchase them via Gamer’s Wallet right inside the game. Game publishers have a monetization strategy that compliments their work. Every reward is more than a t-shirt or 3d figurine, it's a badge-of-honor than unlocks bragging rights. Hence celebrating the mission accomplishment, ownership or belonging to game’s superhero club.

Roadmap
2016
2017 H1
2017 H2
2018 H1
  • Signed advisors from Zynga, Activision Blizzard, EA
  • Coinbase Commerce partnership to support crypto payments
  • #1 most innovative company in the state of Georgia
  • Award: Most promising Fintech company in CEE region by Vestbee
2018 H2
  • Game rewards shipped to 50 countries
  • STO partnerships: FisherBroyles, Securitize, InvestReady and OpenFinance Network
  • Award: Fastest growing startup in Latvia by DDB and Accenture
  • Gamer reach: 17 million MAU’s
2019 H1
  • Investments from ETC Labs and GoChain
  • Signed biggest customer to date
  • R&D: Behavioral analysis for Gamification Intelligence
  • Tech update: RESTful API expansions
2019 H2
  • R&D: Testing of Machine learning for Gamification Intelligence
  • Launch of Brand sponsored rewards
  • Releasing Monetizr Security Tokens
  • Tech update: Documentation and Self-onboarding
2020 H1
  • Partnerships with 100 game studios
  • Gamer reach: 100 million MAU’s
  • Launching Gamification Intelligence
  • Release of crypto wallets for gamers

Superhero Team

Andris Merkulovs

Founder and CEO

A growth-minded entrepreneur. Launched 9 mobile consumer and B2B startups. Led accounts for leading consumer brands at Omnicom. Has one exit together with co-founder Martins. 10+ years in marketing & advertising. Responsible for business development and sales.

Martins Bratuskins

Founder and COO

Customer success superhero. Launched 3 mobile startups. One exit with Andris. A former senior manager at one of Europe's leading e-commerce companies driving millions in revenue via mobile and e-commerce sites. Responsible for operations, customers success, and product.

Ph.D. cand. Martins Jansevskis

Technical Lead

Software engineer and system architect with 10+ years experience. 4th startup with one exit. Working on Ph.D. about distributed machine learning and artificial intelligence, teaching System Architecture, Backend and Android development at one of the top universities in Latvia.

Investors

Techstars
COX
UpTech
11-11
Ethereum Classic Labs
GoChain